Working session: European Projects: Building a strong communication strategy

Introduction by Yohann Floch (IRO)

Key speaker: Marie Fol (DutchCulture)

Apart from providing concrete insights to help cultural project holders prepare their Creative Europe application, this work session aims at sharing food for thoughts for participants when defining and articulating their communication objectives, target groups, tools, channels, media, impact and timeline when working on an international cultural project.

During the work session, we will collectively go through the following issues:

– Relevance of a communication strategy: the session will tackle how clear and appropriate are the international projects’ communication plans

– Visibility of the funders and partners of your international project: we will talk about the mandatory credits of communication elements but also reflect on the place of all supporters that contributed to the preparation & implementation of international activities

– Most European projects generate new experience and knowledge, tangible & intangible results: the discussion will focus on the different ways to valorise outputs & outcomes and disseminate them at local, regional, national and/or European level

This session will help us define what is a strong communication strategy, identifying and avoiding pitfalls as well as gathering useful tips & advice from international guest expert Marie Fol.

Marie Fol has been working in the field of cultural mobility since 2010, first for the artist-in-residence information platform TransArtists (2010-2012) and then for DutchCulture, centre for international cooperation (2013-2018). Marie Fol has extensive experience in complex project management within a national institute such as
DutchCulture, as Head of the Dutch Creative Europe desk, as well as in international settings, specifically in the coordination of European culture cooperation projects (ON-AiR, Green Art Lab Alliance). She is regularly invited as expert on artist residencies in Europe, and facilitates trainings for artists (mostly in visual arts, performing arts, music) and cultural professionals (producers, cultural managers) into the practical aspects of mobility such as visa, taxation and funding opportunities. She was delegated by the Dutch government as expert on cultural mobility in the 2016 Stock-Taking meeting organised by the European Commission.

With partnership with the Creative Europe Desk Sweden / Arts Council, with support from Region Skåne.

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Event Images by Jonas Persson